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Birth Trauma: Success Stories

The Salus Global Corporation has its roots in the successful launch of the MOREOB (Managing Obstetrical Risk Efficiently) Program, created by Dr. J. Kenneth Milne and his team during his tenure as acting Executive Vice President of the Patient Safety Division of the Society of Obstetricians and Gynaecologists of Canada (SOGC). The program was successfully piloted in 2002 to hospital obstetrical units in Canada and demand grew rapidly over the next few years. In 2007, seeking a strategic partner to help with geographic expansion and to bring the underlying principles embedded in the MOREOB Program to other clinical areas, the SOGC approached the Healthcare Insurance Reciprocal of Canada (HIROC). The two entities acted upon their common interest of improving patient safety and formed Salus Global Corporation (Salus Global) in July of that year (Salus Global, n.d.).

The MOREOB program is a comprehensive patient safety and performance improvement program for interprofessional obstetrical teams. The program has now been delivered in over 300 hospitals in Canada and the US and to more than 16,000 participants in the past 12 plus years. It has made a significant difference in clinical outcomes for mother and baby and in the way healthcare teams function together. The primary focus of the MOREOB Program is improving clinical outcomes. To date, there has been a 10 per cent reduction in severe infant mortality; 24 per cent reduction in infant morbidity; 33 per cent reduction in Hypoxic Ischemic Encephalopathy; and 77 per cent reduction in the number of newborns transferred to another hospital after a low-risk pregnancy and elective birth (MOREOB, n.d.).

Institute for Healthcare Improvement


Idealized design of perinatal care White Paper (2005)

Cherouny PH, Federico FA, Haraden C, Leavitt Gullo S, Resar R. Idealized Design of Perinatal Care. IHI; 2005.

ECRI Institute

ECRI Institute. Right On Time: Safe and Timely Delivery of Neonates. Presented at the: FTCA Risk Management Conference; August 7-8, 2012. Accessed March, 2021.


Birth Trauma

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Birth Trauma

Back to Overview