"This report explores behavioural science theories that suggest new ways of motivating people to take a more active role in their own health. It identifies five key enabling factors that have been shown to influence engagement and self-management behaviours, and suggests how they can be targeted in order to increase such behaviours • Growth mindset, self-efficacy and “grit” • Removing friction costs (i.e. removing increases in effort required to perform a behaviour) • Social connections • Intrinsic motivation • Goal setting and feedback Using these factors, the report provides a framework for understanding the drivers plus examples and case studies to illustrate how the theories work in practice. "