Getting the public ready to engage in making care safer: Lessons from the anti-smoking movement

"Prevention efforts, such as the campaign to decrease smoking, have effectively engaged the public in achieving significant cultural shifts in attitudes and actions. For instance, anti-smoking efforts have made it unacceptable to smoke with your children in the car. The efforts toward increasing patient safety could benefit from the lessons learned in the anti-smoking campaigns. Designed by patient and family champions, this interactive webinar and presentation was offered by Patients for Patient Safety Canada in April 2017. "