Care Forward Communications Guide: Building on the momentum

Join us in amplifying the latest news about Care Forward

We launched Care Forward in Spring 2025 to support teams to expand access to care, enhance integration and deliver lasting improvements in health outcomes by sharing knowledge and applying proven approaches.

Momentum is growing with nearly 500 teams now invited to join the pan-Canadian movement. We need your help to keep it going.

Celebrate teams leading the way, shine a light on their work and share these opportunities so more teams can join.

Registration is still open for Right Care Challenge, Enhancing Integrated Care and Sparking Change in the Appropriate Use of Antipsychotics.

How to get involved

You can help amplify this work by sharing information:

Using provided copy on your social media channels, website or newsletters.
Using the ready-to-go visuals and sample posts provided below.
- All images are optimized for social media and web use. Please do not modify. Use the provided alt text when uploading to ensure accessibility.
Tagging us so we can amplify your message.

Follow and reshare from:

In addition to the sample posts included in this toolkit, we’ll be actively sharing new content throughout the promotion period—including stories from participating teams and additional resources.

By resharing these posts, you’ll help ensure more people across the country learn about Care Forward and the supports available to improve care in their communities.

Sample copy: Teams Announcement and Open Offerings (Short)

Use or adapt this copy to share about the Care Forward teams across your networks:

Suggested use: social media, newsletters or website
Posting timeline: September 15-October 31

We’re proud to support Healthcare Excellence Canada & the nearly 500 teams invited to take part in Care Forward, a pan-Canadian movement to expand access to care, enhance integration & deliver lasting improvements in health outcomes. Several offerings are still open for registration. Learn more: https://www.healthcareexcellence.ca/en/news/care-forward-gaining-momentum-across-canada-join-us-today/

Sample copy: Teams Announcement and Open Offerings (Long)

Use or adapt this copy to share about the Care Forward teams across your networks:

Suggested use: social media, newsletters or website
Posting timeline: September 15-October 31

Healthcare Excellence Canada launched Care Forward in Spring 2025 to support teams in expanding access to care, enhance integration and deliver lasting improvements in health outcomes by sharing knowledge and applying proven approaches.

We are proud to support HEC and the growing community made up of nearly 500 teams involved in these Care Forward offerings: Right Care Challenge, Enhancing Integrated Care, Primary Care Access Improvement, Paramedics and Social Prescribing and Sparking Change in the Appropriate Use of Antipsychotics. These offerings feature opportunities to access funding, expert coaching, tools & resources and peer networking.

Several offerings are still open for registration. Find out more at: https://www.healthcareexcellence.ca/en/news/care-forward-gaining-momentum-across-canada-join-us-today/

Sample copy: Invitation to Open Offerings

Use or adapt this copy to invite others to specific HEC offerings.

Suggested use: Email invitations/e-blasts.
Posting timeline: September 15–October 31, 2025 (dependent on offering deadline)

Subject: An invitation to explore [PROGRAM NAME]

Hello,

I’m reaching out to let you know about [PROGRAM NAME], one of several offerings from Healthcare Excellence Canada. This offering is part of Care Forward, a growing pan-Canadian movement of healthcare improvement teams who are committed to improving access to quality and safe healthcare.

The offering is designed to support teams like yours that are ready to share knowledge, apply proven approaches and improve care for more people. [PROGRAM NAME] is open to [PROGRAM DESCRIPTION].

By taking part, your team could:

Access funding or monetary awards
Get expert coaching
Connect with a network of peers
Access resources
Develop essential skills in areas like equity, cultural safety, engagement and safety

If you want to help accelerate the path to better healthcare, there’s still time for you to join nearly 500 teams across the country that are already participating. The application deadline is on [DATE]. Learn more and apply now to [PROGRAM NAME].

Graphics

Alt text: A map of Canada with yellow circles showing invited Care Forward teams. Text: Care Forward Teams.

Care Forward Teams

Download