Care Forward Communications Guide: Amplifying New Opportunities For Impact

Join us in amplifying the launch of Care Forward

Care Forward includes new offerings focused on four key priorities:

  • Expanding access to care and easing pressure on emergency departments
  • Helping more people age where they call home
  • Advancing safe, person-centred long-term care
  • Supporting the health workforce

These new offerings help healthcare changemakers share knowledge and apply proven solutions to improve care for more people.

How to get involved

You can help amplify this work by sharing information about the launch:

  • Using provided copy on your social media channels, website or newsletters.
  • Using the ready-to-go visuals and sample posts provided below.
    • All images are optimized for social media and web use. Please do not modify. Use the provided alt text when uploading to ensure accessibility.
  • Tagging us so we can amplify your message.

Follow and reshare from:

In addition to the sample posts included in this toolkit, we’ll be actively sharing new content throughout the promotion period—including stories from participating teams and additional resources.

By resharing these posts, you’ll help ensure more people across the country learn about Care Forward and the supports available to improve care in their communities.

Sample Copy: NEW! Blog Post

Use or adapt this copy for your website and e-blasts.

  • Posting timeline: June - June 27

Care Forward represents a growing pan-Canadian movement of healthcare improvement teams who are committed to improving access to quality and safe healthcare. If you want to help accelerate the path to better healthcare, there’s still time for you to join. Check out HEC's blog to find examples of roles and settings eligible for Care Forward: https://www.healthcareexcellence.ca/en/news/2025-06-04-teams-are-moving-care-forward-you-can-too/

Sample copy: Invitation

Use or adapt this copy to invite others to specific HEC offerings.

  • Suggested use: Email invitations/e-blasts.
  • Posting timeline: May 12–October 31, 2025 (dependent on offering deadline)

Subject: An invitation to explore [PROGRAM NAME]  

Hello,

I’m reaching out to let you know about [PROGRAM NAME], one of several new offerings from Healthcare Excellence Canada. This offering is part of Care Forward, a growing pan-Canadian movement of healthcare improvement teams who are committed to improving access to quality and safe healthcare.

The offering is designed to support teams like yours – teams that are ready to share knowledge, apply proven approaches and improve care for more people. [PROGRAM NAME] is open to [PROGRAM DESCRIPTION].

By taking part, your team could:

  • Access funding or monetary awards
  • Get expert coaching
  • Connect with a network of peers
  • Access resources
  • Develop essential skills in areas like equity, cultural safety, engagement and safety

If you want to help accelerate the path to better healthcare, there’s still time for you to join. The application deadline is on [DATE]. Learn more and apply now to [PROGRAM NAME].

Sample copy: offerings specific posts

Offering specific post: Right Care Challenge

  • Suggested use: social media, newsletters or website
  • Posting timeline: May 12–October 31, 2025

Have a great idea to improve access and ease pressure on emergency departments?

The Right Care Challenge supports health and social care organizations to launch or enhance initiatives that ensure patients receive the right care, at the right time, in the right place—all while helping reduce avoidable emergency department visits.

Learn more and register: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/the-right-care-challenge/

Illustration featuring four people including one wearing a paramedic uniform, one sitting in a wheelchair and one wearing a medical uniform. Two have speech bubbles above their heads, one with a puzzle piece and another with a light bulb. Text says: Right Care Challenge. Care Forward. Apply by Oct 31.

Alt Text: Illustration featuring four people including one wearing a paramedic uniform, one sitting in a wheelchair and one wearing a medical uniform. Two have speech bubbles above their heads, one with a puzzle piece and another with a light bulb. Text says: Right Care Challenge. Care Forward. Apply by Oct 31.

Offering specific post: Enhancing Integrated Care

  • Suggested use: social media, newsletters or website
  • Posting timeline: May 12– June 27, 2025

Ready to strengthen team-based primary care models, including virtual care, to provide more coordinated, patient-centered care?

Enhancing Integrated Care supports primary and community care organizations to strengthen integrated, team-based care models—including virtual care—making access easier and reducing pressure on emergency departments.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/enhancing-integrated-care/

Illustration featuring healthcare providers with speech bubbles above their heads: one with a medical cross, one with a computer monitor and one with a house. Text says: Enhancing Integrated Care. Care Forward. Apply by June 19.

Alt Text: Illustration featuring healthcare providers with speech bubbles above their heads: one with a medical cross, one with a computer monitor and one with a house. Text says: Enhancing Integrated Care. Care Forward. Apply by June 27.

Offering specific post: Paramedics and Social Prescribing

  • Suggested use: social media, newsletters or website
  • Posting timeline: May 12–June 27, 2025

Keen to connect clients with community support through your paramedic service?

Paramedics and Social Prescribing helps paramedic teams use social prescribing to connect clients with local community services, improving overall health and well-being and ensuring people are provided with the right care and support, in the right place.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/paramedics-and-social-prescribing/

Illustration featuring two people sitting on a bench; one is holding a pamphlet and showing it to the other. They have speech bubbles above their heads, indicating a conversation. One person is wearing a medical uniform (with a medical symbol on their shirt and backpack). Text says: Paramedics and Social Prescribing. Care Forward. Apply by June 27.

Alt Text: Illustration featuring two people sitting on a bench; one is holding a pamphlet and showing it to the other. They have speech bubbles above their heads, indicating a conversation. One person is wearing a medical uniform (with a medical symbol on their shirt and backpack). Text says: Paramedics and Social Prescribing. Care Forward. Apply by June 27. 

Offering specific post: Primary Care Access Improvement

  • Suggested use: social media, newsletters or website
  • Posting timeline: May 12–June 27, 2025

Want to explore ways to create efficiencies and optimize team functioning so patients get timely access to care?

Primary Care Access Improvement helps team-based primary care organizations adjust how resources are used so patients receive timely care, regardless of urgency or demand.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/primary-care-access-improvement/

Illustration featuring three people; two standing together on the left, while a healthcare provider on the right holds a clipboard and talks to them. Text says: Primary Care Access Improvement. Care Forward. Apply by June 27.

Alt Text: Illustration featuring three people; two standing together on the left, while a healthcare provider on the right holds a clipboard and talks to them. Text says: Primary Care Access Improvement. Care Forward. Apply by June 27.

Offering specific post: Nursing Home Without Walls

  • Suggested use: social media, newsletters or website
  • Posting timeline: May 12–June 27, 2025

Want to help older adults age in place with nursing home-level support?

Learn more about how Nursing Home Without Walls supports jurisdictions across the country to help people age safely and comfortably where they already live.

Learn more: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/nursing-home-without-walls/

Illustration featuring two people standing next to each other; one is holding a plate with food and the other is using a cane and has a guide dog beside them. Text says: Nursing Home Without Walls. Learn more.

Alt Text: Illustration featuring two people standing next to each other; one is holding a plate with food and the other is using a cane and has a guide dog beside them. Text says: Nursing Home Without Walls. Learn more.

Offering specific post: Sparking Change in the Appropriate Use of Antipsychotics

  • Suggested use: social media, newsletters or website
  • Posting timeline: May 12–October 1, 2025

Ready to take the next step in advancing person-centred care through appropriate antipsychotic use?

The Sparking Change in the Appropriate Use of Antipsychotics Awards Program provides long-term care homes across Canada with support to use person-centred approaches to reduce potentially inappropriate antipsychotic use.  

Learn more and register: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/appropriate-use-of-antipsychotics/sparking-change-in-the-appropriate-use-of-antipsychotics/

Illustration of three people; one sitting in a wheelchair, and the other two standing beside them. They are talking to each other with speech bubbles above their heads. One of them is showing another individual something on the tablet. Text says: Sparking Change in the Appropriate Use of Antipsychotics Awards Program. Apply by Oct 1.

Alt Text: Illustration of three people; one sitting in a wheelchair, and the other two standing beside them. They are talking to each other with speech bubbles above their heads. One of them is showing another individual something on the tablet. Text says: Sparking Change in the Appropriate Use of Antipsychotics Awards Program. Apply by Oct 1.

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